The Team Behind $120M+ in GMV
We're an official TikTok Shop partner built by operators who've scaled DTC brands from zero to market leaders on TikTok Shop.
Who's on
your account
Every brand is run by a dedicated pod under senior leadership. One shared goal: revenue.
Head of Performance
Oversees paid media, forecasting and ROAS across every account.
Head of Affiliate & Community
Leads creator relationships, affiliate growth and community across the portfolio.
Lead strategist
Owns your 90-day roadmap and next month's plan. Decides where the leverage is.
Account manager
Your single point of contact for calls, updates and day-to-day communication.
Creator & affiliate manager
Recruits, briefs and manages the creator network posting for your brand daily.
Paid media specialist
Runs Shop Ads, Spark Ads and GMV Max behind proven creative, optimised for ROAS.
LIVE & content ops
Plans LIVE events and keeps content velocity high across every format.
TikTok Shop is the fastest-growing commerce platform in the world. Most brands don't have the infrastructure, creator network, or operational depth to win on it. That's where we come in.
End-to-end TikTok Shop management
- Affiliate & creator recruitment at scale
- Paid media strategy & execution
- LIVE commerce operations
- Shop setup, product optimisation & compliance
Built by operators, not consultants
- Official TikTok Shop Partner
- $120M+ GMV generated across 50+ brands
- 2,000+ creators activated
- Official partner across US, UK & EU
Results First
Every decision is driven by data and measured by revenue impact.
Speed Wins
TikTok moves fast. We move faster. Execution speed is a competitive advantage.
True Partnership
We embed into your team. Your growth is our growth.
Platform Native
We don't repurpose Meta playbooks. Everything is TikTok-first.
Full Accountability
Transparent reporting, honest communication, no vanity metrics.
Ashley Wright
I started Social Tale because I saw a massive gap — brands were spending big on Meta and Google but completely overlooking TikTok Shop, the fastest-growing commerce channel in the world.
Since then, we've generated over $120M+ in GMV across 50+ brands, activated 2,000+ creators, and become an official TikTok Shop Partner operating across the US & UK.
I'm personally involved in every brand we take on. When you book a call, you're speaking directly with me or my senior team — not a sales rep reading from a script.
Whether you're launching or scaling, we'd love to talk.