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Case Studies

Real Results From Real Brands

We don't do hypotheticals. Every number below comes from brands we've scaled on TikTok Shop.

$100M+
GMV Generated
50+
Brands Scaled
£80M+
Driven on TikTok Shop
1,200+
Creators Activated
US + UK
Markets Covered
Case Studies
Brand Breakdowns

Deep dives into how we scaled each brand on TikTok Shop. Click any case study for the full story.

Divi
Scalp & Hair Health
$4.7M
9 MonthsTo $4.7M Revenue
Top 5Haircare on TikTok Shop

Divi came to us with strong brand awareness but zero TikTok Shop presence. We built and activated a creator-powered affiliate flywheel, onboarding thousands of affiliates and driving daily organic content.

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Loop Earplugs
Consumer Electronics
$1.1M
32,355Items Sold
$60K → $450KMonthly Revenue Growth
5 MonthsTo $1.1M Revenue

Loop needed a partner to unlock TikTok Shop as a genuine revenue channel. We combined aggressive affiliate activation with a paid ads strategy, growing monthly revenue from $60K to $450K.

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Mylee
Beauty & Nail Care
£390K
2,000+Affiliates Activated
£207KAffiliate GMV
35K+Items Sold

Mylee wanted to dominate the UK nail care category on TikTok Shop. We activated over 2,000 affiliates and built a content engine that drove £390K in direct GMV within just 4 months.

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Manta Sleep
Sleep & Wellness
$100K
$40KLast 28 Days
600+Content Pieces / Month
6 MonthsTo $100K Revenue

Manta Sleep entered TikTok Shop in a niche category with a higher price point. We built a content velocity engine producing 600+ pieces per month, driving $100K in sales within 6 months.

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Myla's Moss
Health Supplements
500%
13.7K+Hero Product Sales
#1Sea Moss Brand on TTS
3 MonthsTo Category Leader

Myla's Moss needed to break through in the competitive supplements space. We drove 500% affiliate revenue growth and made them the #1 Sea Moss brand on TikTok Shop within just 3 months.

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What Brands Say
Don't Take Our Word for It
“Social Tale helped us unlock the real potential of TikTok Shop — scaling our sales through smart affiliate outreach and top-tier creator partnerships.”
Lauren Bonfig
Lauren Bonfig
Sr. Brand Marketing · Divi
“Monthly revenue grew from $60K to $450K. Performance continues to climb month over month.”
Jani Gysels
Jani Gysels
Loop Earplugs
“Activated 2,000+ affiliates and drove £390K direct GMV within four months.”
MY
Mylee Team
Beauty & Nail Care
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