TikTok Shop Masterclass
A free, invite-only morning for DTC brand founders and ecommerce leaders. Learn exactly how to launch, scale, and avoid burning cash on TikTok Shop — from operators who've generated over $120M in GMV.
Whether you're just getting started or already selling and want to scale, this masterclass covers the full playbook — from your first product listing to LIVE selling strategy.
Getting Started
How to set up your TikTok Shop correctly from day one — account, listings, pricing, and compliance without the guesswork.
Scaling Without Burning Cash
The blueprint to growing revenue profitably — affiliate strategy, creator management, and avoiding common money pits.
LIVE Selling
How to set up, run, and optimise TikTok Shop LIVE streams that actually convert — from someone who's done it at scale.
Affiliate & Creator Insights
Hear what affiliates actually want from brands, how to structure commissions, and how to build a creator programme that scales.
Registration & Coffee
Arrive, grab a coffee, and network with other brand founders.
Why 90% of Brands Fail on TikTok Shop & What the Top 10% Do Differently
Ashley Wright — Founder, Social Tale. What separates the brands that scale from the ones that burn cash and quit — and the exact playbook the top 10% follow.
LIVE Selling on TikTok Shop
Chris Berry — How to set up, run, and optimise LIVE shopping streams that convert. Real strategies from real results.
Coffee Break
Refuel and connect with fellow attendees.
Giulia Yang — TikTok Shop
Partnership Growth & Strategy at TikTok Shop, sharing platform insights and upcoming opportunities for brands.
Panel Discussion — TBC
An interactive panel with Q&A. Topic to be confirmed — affiliates, brands, or a mix of both.
Ashley Wright
Founded Social Tale and built it into one of the UK's leading TikTok Shop agencies, generating over $120M in GMV for DTC brands. He'll break down why 90% of brands fail on TikTok Shop and what the top 10% do differently.
Chris Berry
Former Senior TikTok Live Strategist at Social Tale, now managing live selling at FASHIONPHILE — running up to 15 live shows a week. Previously generated over £2.5M in TikTok Shop revenue at Luxe Collective through live strategy alone.
Giulia Yang
Over 5 years at TikTok, from launching TikTok Shop's Shoppable Livestream in the UK to leading partnership growth and strategy. Deep expertise in live shopping and brand partnerships.
This is a free, invite-only event. Submit your details below and we'll review your application. Places are limited.
Registration does not guarantee a place. All applications are reviewed and we'll email you to confirm within 5 working days.
Yes, completely free. However, places are limited and all registrations are reviewed to make sure it’s the right fit. We’ll confirm your place by email.
We review all registrations and will email you within 5 working days to confirm your place. Keep an eye on your inbox (and spam folder).
Yes — select "Me + 1" during registration. Your guest will also need to be approved. We’ll be in touch to get their details.
A morning of expert talks covering how to get started on TikTok Shop, scaling strategies, and LIVE selling — plus networking over coffee. Smart casual dress code.
The event is at The Hoxton, London. The full address and directions will be sent with your confirmation email once your place is approved.
Light refreshments will be provided throughout the morning — coffee, tea, and snacks. The event finishes at 12pm so no lunch is included.
Full address and directions will be sent with your confirmation email.
Ready to Learn How to Win on TikTok Shop?
Limited spaces. Free event. Real strategies from real operators.