A free, invite-only morning for DTC brand founders and ecommerce leaders. Learn exactly how to launch, scale, and avoid burning cash on TikTok Shop — from operators who've generated over £100M in GMV.
Whether you're just getting started or already selling and want to scale, this masterclass covers the full playbook — from your first product listing to LIVE selling strategy.
How to set up your TikTok Shop correctly from day one — account, listings, pricing, and compliance without the guesswork.
The blueprint to growing revenue profitably — affiliate strategy, creator management, and avoiding common money pits.
How to set up, run, and optimise TikTok Shop LIVE streams that actually convert — from someone who's done it at scale.
Hear what affiliates actually want from brands, how to structure commissions, and how to build a creator programme that scales.
Arrive, grab a coffee, and network with other brand founders.
Ashley Wright — Founder, Social Tale. What separates the brands that scale from the ones that burn cash and quit — and the exact playbook the top 10% follow.
Chris Berry — How to set up, run, and optimise LIVE shopping streams that convert. Real strategies from real results.
Refuel and connect with fellow attendees.
Partnership Growth & Strategy at TikTok Shop, sharing platform insights and upcoming opportunities for brands.
An interactive panel with Q&A. Topic to be confirmed — affiliates, brands, or a mix of both.
Founded Social Tale and built it into one of the UK's leading TikTok Shop agencies, generating over £100M in GMV for DTC brands. He'll break down why 90% of brands fail on TikTok Shop and what the top 10% do differently.
Former Senior TikTok Live Strategist at Social Tale, now managing live selling at FASHIONPHILE — running up to 15 live shows a week. Previously generated over £2.5M in TikTok Shop revenue at Luxe Collective through live strategy alone.
Over 5 years at TikTok, from launching TikTok Shop's Shoppable Livestream in the UK to leading partnership growth and strategy. Deep expertise in live shopping and brand partnerships.
This is a free, invite-only event. Submit your details below and we'll review your application. Places are limited.
Registration does not guarantee a place. All applications are reviewed and we'll email you to confirm within 5 working days.
Yes, completely free. However, places are limited and all registrations are reviewed to make sure it’s the right fit. We’ll confirm your place by email.
We review all registrations and will email you within 5 working days to confirm your place. Keep an eye on your inbox (and spam folder).
Yes — select "Me + 1" during registration. Your guest will also need to be approved. We’ll be in touch to get their details.
A morning of expert talks covering how to get started on TikTok Shop, scaling strategies, and LIVE selling — plus networking over coffee. Smart casual dress code.
The event is at The Hoxton, London. The full address and directions will be sent with your confirmation email once your place is approved.
Light refreshments will be provided throughout the morning — coffee, tea, and snacks. The event finishes at 12pm so no lunch is included.
Full address and directions will be sent with your confirmation email.
Limited spaces. Free event. Real strategies from real operators.