See exactly what TikTok Shop charges you per sale — across the US, UK, and EU. Enter your product price below to get a full fee breakdown and find out what you actually keep.
Same product priced at local equivalent (1 USD = 0.79 GBP = 0.92 EUR)
Every sale on TikTok Shop has up to four cost layers deducted before money reaches your bank account. Understanding each one is critical to pricing your products correctly and protecting your margin.
TikTok's commission on every sale. Ranges from 5-8% depending on your market and category. This is non-negotiable.
The cost to process the customer's payment. Typically 2.5-2.9% plus a small fixed fee per transaction.
Seller-fulfilled shipping averages $4-6 per order depending on market. This varies by product weight and destination.
Only applies when a creator drives the sale. You set the rate (typically 15-25%), and it's charged on top of all other fees.
Fee structures vary significantly across markets. The UK and EU currently offer lower introductory rates, but these are expected to rise as those markets mature.
TikTok Shop charges three main fees: a referral fee (commission) on each sale, a payment processing fee, and sellers must cover shipping costs. In the US, the referral fee is typically 8%, payment processing is 2.9% + $0.30, and average shipping runs about $4.50. If you use affiliates, you'll also pay a creator commission (typically 15-25%).
The referral fee varies by market. In the US, it's 8% for most categories. In the UK, it starts at 6% (introductory) and rises to 9% for established categories. In the EU, it starts at 5% and rises to 9%. This fee is deducted from every sale automatically by TikTok.
On a $30 product in the US, total platform fees are approximately $3.57: $2.40 referral fee (8%) plus $1.17 payment processing (2.9% + $0.30). Add ~$4.50 shipping and the total cost per sale is about $8.07. With a 20% affiliate commission, add another $6.00 — bringing total costs to $14.07 per sale.
Yes. The UK and EU currently offer lower introductory referral fees (6% and 5% respectively) compared to the US (8%). Payment processing is also slightly lower at 2.5%. However, both markets' introductory rates are expected to rise to 9%, potentially making them more expensive long-term.
Affiliate commissions are paid to TikTok creators who promote your products. You set the rate (typically 15-25%). The commission is performance-based — only charged when a creator actually drives a sale. It's charged on top of the referral fee and payment processing fee.
The EU currently has the lowest fees with a 5% introductory referral rate. However, the US is the largest market with the most buyers. Your best market depends on your product, audience, and logistics. Use the calculator above to compare fees across all three markets side by side.
Book a free strategy call and we'll audit your fee structure, recommend the best market for your products, and build a pricing strategy that protects your margin.