TikTok Shop is not live in Australia yet. That makes choosing an agency harder, not easier. Every Australian social agency can now claim "TikTok Shop" on its services page, but nobody has run a local Australian TikTok Shop, because there isn't one. What separates agencies right now is experience inside the markets that are live, the US and the UK, and a credible plan for the day Australia opens.
The overseas route is already working. At TikTok's Take Off with TikTok event in Sydney in October 2026, TikTok reported that Australian and New Zealand brands selling on TikTok Shop overseas grew GMV by 300% this year, with the US up 379%. Agencies that can deliver in those markets are the ones worth hiring now.
This ranking is for Australian brands that want to sell on TikTok Shop now, through the US or UK, and be ready to lead when the local market launches. We will update it as the Australian launch approaches and as agencies build local track records.
Full disclosure: Social Tale is our agency. We ranked ourselves first because we believe our live-market results and operating model justify it. We have tried to be fair and accurate about every agency on this list, using what each agency publishes about itself. If anything is outdated, let us know.
For a framework on evaluating any agency, see our how to choose a TikTok Shop agency guide.
Quick Answer
| Rank | Agency | Best For | Key Strength |
|---|---|---|---|
| 1 | Social Tale | Australian brands selling into the US and UK now | Official TikTok Shop Partner (US, UK, EU), $120M+ client GMV |
| 2 | WiLF | Fashion, beauty and experience-led brands | Founded by former TikTok staff, runs US and UK shops for Australian clients |
| 3 | AdKings | Brands that want TikTok Shop plus Meta and Google under one roof | Positions as Australia's first TikTok Shop agency, deep paid media background |
| 4 | We The People | Brands wanting TikTok creative and content at scale across ANZ | Official TikTok Marketing Partner, Melbourne, Sydney and Auckland |
| 5 | Merge | Brands wanting national coverage and TikTok Ads alongside TikTok Shop | Offices in five Australian cities, full TikTok Shop setup and management |
| 6 | The Hype Society | Brands focused on TikTok paid performance and UGC | Native-style TikTok ad creative and performance campaigns |
How We Ranked These Agencies
Every agency on this list was evaluated against four criteria:
- Live-market TikTok Shop experience. TikTok Shop is not open in Australia, so the only real track record is in markets that are. Has the agency actually run TikTok Shops in the US or UK, with results it can point to?
- TikTok partner status. Is the agency an official TikTok Shop Partner (TSP) in any market, or a TikTok Marketing Partner? Partner status brings direct platform support and early access that non-partners do not get.
- Creator and affiliate capability. TikTok Shop runs on creators. Can the agency recruit, brief and manage affiliates at volume, not just produce brand content?
- Australia readiness. Does the agency understand Australian brands, and does it have a credible plan for the local launch?
1. Social Tale
Best for: Australian brands that want TikTok Shop revenue now in the US or UK, and a day-one plan for Australia
- Partner status: Official TikTok Shop Partner in the US, UK and EU
- GMV generated: $120M+ across 50+ brands
- Australian clients: Qure, Uppercut Deluxe
- Headquarters: London, working with brands across the US, UK, EU and Australia
Social Tale is a TikTok Shop-first agency. It is our only focus, not an add-on to a social media retainer. We run the full stack: shop setup and listing optimisation, affiliate and creator strategy, GMV Max and ad management, LIVE shopping and ongoing shop health management.
For Australian brands, we usually start in the US or UK. We handle the seller route, including an operating partner for brands that cannot or do not want to set up a US entity, plus fulfilment strategy and the full creator launch. Australian brands including Qure and Uppercut Deluxe work with us on TikTok Shop today.
The point of starting now is the Australian launch. Every TikTok Shop market has rewarded the brands live in the first 30 to 60 days. Our Australian clients will arrive with proven SKUs, tested creator briefs and a working margin model while competitors are still setting up. Other brands we have worked with include Petlab, Divi, Loop Earplugs, TCL and Mylee.
Learn more about Social Tale for Australian brands | Apply to work with us
2. WiLF
Best for: Australian fashion, beauty and experience-led brands that want a TikTok-first team
- Founders: Steph and George, UK-born and based in Australia for a decade
- Background: Steph previously worked at TikTok Australia, managing 30+ marketing agencies
- TikTok Shop: Builds and manages TikTok Shop operations across the UK and US for Australian clients
- Headquarters: Sydney
WiLF is a TikTok-first growth agency founded by former TikTok employees. That inside view of how TikTok works with agencies and brands is a genuine advantage, and their focus on fashion, beauty and experience-led brands means they know the categories where TikTok Shop performs best.
Importantly for this list, WiLF already runs TikTok Shop operations in the UK and US for Australian brands, the same "sell now, launch locally later" approach we recommend. For brands in their core categories who want a Sydney-based team, they are a strong option.
3. AdKings
Best for: Brands that want TikTok Shop alongside Meta and Google paid media from one agency
- Positioning: Describes itself as Australia's first TikTok Shop agency
- Services: TikTok Shop approval and setup, affiliate recruitment, Shop Ads, creator content pipeline, plus Meta and Google paid media
- Paid media background: Two decades of running spend for large Australian retailers, at up to $5 million a month
AdKings comes from paid media, and it shows in their offer: TikTok Shop setup and affiliate recruitment sit alongside Shop Ads and Meta and Google management. For brands that want one agency across all paid channels, that integration is useful.
Their approach treats Australia as the starting line and is designed so expanding into the US is a switch rather than a rebuild. Brands should ask for live-market TikTok Shop results specifically, since the local market is not yet open, but their paid media depth is clear.
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4. We The People
Best for: Brands wanting TikTok creative and content at scale across Australia and New Zealand
- Partner status: Official TikTok Marketing Partner
- Offices: Melbourne, Sydney and Auckland
- New Zealand: Describes itself as New Zealand's only badged TikTok Marketing Partner
- TikTok Shop: Dedicated TikTok Shop offer for Australian brands
We The People is a social-first agency with creative, content, paid media, creator and communications specialists. TikTok has badged them in its TikTok Marketing Partners programme, which recognises agencies for creative and media work on the platform.
Their strength is content: producing TikTok-native creative at scale, from ideation through to posting. With offices in Melbourne, Sydney and Auckland, they are well placed for brands that want one partner across Australia and New Zealand. Note that TikTok Marketing Partner status covers creative and media, which is different from TikTok Shop Partner status, so brands focused purely on Shop GMV should ask about live TikTok Shop results.
5. Merge
Best for: Brands that want national coverage and TikTok Ads managed alongside TikTok Shop
- Headquarters: Brisbane (Fortitude Valley)
- Offices: Brisbane, Sydney, Melbourne, Perth and Gold Coast
- TikTok Shop: Full setup and ongoing management, including catalogue integration, shoppable video, LIVE shopping strategy and affiliate programme management
- TikTok Ads: In-Feed, Spark Ads, TopView and Shop campaigns
Merge is a full-service digital agency with one of the widest physical footprints on this list. Their TikTok Shop offer covers the core operational pieces, from catalogue integration to affiliate management, and they run the full range of TikTok ad formats.
For brands that want an agency with a local office nearby and TikTok handled as part of a wider digital programme, Merge is worth a look. As with any agency in a market that is not yet open, ask for TikTok Shop results from live markets.
6. The Hype Society
Best for: Brands focused on TikTok paid performance and UGC creative
- Focus: Native-style, performance-driven TikTok campaigns
- Services: Paid social, UGC content, SEO and Google Ads
- Coverage: Australia and New Zealand
The Hype Society builds TikTok campaigns around native-style creative, data-backed strategy and platform expertise. Their strength is TikTok advertising and UGC, which is the creative side of what drives TikTok Shop sales.
They suit brands that want to build TikTok paid performance and a library of UGC now, ahead of the local Shop launch. Brands that need affiliate programmes and shop operations should check how far their TikTok Shop services go.
How to Choose a TikTok Shop Agency as an Australian Brand
Because TikTok Shop is not live locally, the usual questions need adjusting. Ask every agency:
- Which TikTok Shop markets have you run, and what GMV did you drive? US and UK results are the only real proof right now.
- Are you a TikTok Shop Partner or a TikTok Marketing Partner? Both are official programmes, but they cover different things. Shop Partners work on commerce, Marketing Partners on creative and media.
- How would you get us selling on TikTok Shop US or UK, and what entity and fulfilment route would you use?
- How do you recruit and manage creators? An affiliate programme with hundreds of active creators is a different job from producing brand content.
- What is your plan for the Australian launch? Look for specifics: listings, creator pipeline and offers ready before day one.
Our guide to TikTok Shop US for Australian brands covers the US route in detail, and our Australia launch tracker follows every signal on the local launch.
FAQ
Is TikTok Shop live in Australia?
Not yet. As of October 2026, TikTok has not announced a launch date for Australia. Australian brands can sell on TikTok Shop US and UK today. See our explainer on the Australian delay.
What is the best TikTok Shop agency in Australia?
For Australian brands that want to sell on TikTok Shop now, the strongest choice is an agency with proven results in live markets. Social Tale is an official TikTok Shop Partner in the US, UK and EU with $120M+ in client GMV, and works with Australian brands including Qure and Uppercut Deluxe. WiLF and AdKings are strong Australia-based options.
Can an Australian agency be a TikTok Shop Partner?
TikTok Shop Partner status is granted per market, and Australia does not have a TikTok Shop market yet. Australian agencies can be TikTok Marketing Partners, which covers creative and media, or hold TikTok Shop Partner status in another market.
Should Australian brands wait for TikTok Shop to launch locally?
No. The brands that win new TikTok Shop markets are the ones that already know the platform. Selling in the US or UK now builds the playbook, creator relationships and sales history that win the first weeks in Australia.
Want to sell on TikTok Shop now and lead when Australia opens? See how we work with Australian brands.
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About Social Tale
Social Tale is an official TikTok Shop partner helping DTC brands scale to 6+ figures a month. We handle strategy, creator recruitment, operations, and ads, end to end.