Loop Earplugs

The Challenge

Loop had already established themselves as a leader in the consumer earplugs space with strong brand recognition. However, their TikTok Shop channel was underperforming relative to the brand's potential. They needed a partner who could build the right mix of organic creator content and paid amplification to turn TikTok Shop into a scalable revenue engine.

Our Approach

• Aggressive affiliate activation — Rapidly onboarded and activated a high volume of creators in the lifestyle, wellness, and productivity niches
• Paid media strategy — Layered TikTok Shop Ads on top of organic affiliate content to amplify top-performing videos and drive consistent conversions
• Content diversification — Targeted multiple use cases (concerts, sleep, focus, travel) to expand Loop's addressable audience on the platform
• Performance optimisation — Continuously A/B tested creator briefs, commission structures, and ad spend allocation to maximise ROAS
• Scaling infrastructure — Built operational systems to handle growing order volumes without impacting fulfilment quality

The Results

Loop's TikTok Shop revenue grew from $60K to $450K per month — a 7.5x increase — within just 5 months. Over 32,000 items were sold, and performance continues to climb month over month.

The combination of organic affiliate content and paid amplification created a compounding effect: top-performing organic videos get boosted through ads, driving more sales, which attracts more creators, generating more content.