Mylee wanted to dominate the UK nail care category on TikTok Shop. We activated over 2,000 affiliates and built a content engine that drove £390K in direct GMV within just 4 months, with affiliate content accounting for over half of total revenue.
Mylee had established themselves as a trusted UK nail care brand with a strong product range. However, they hadn't yet cracked TikTok Shop in the UK market. They needed a partner who could rapidly build an affiliate network in the beauty and nail care space and drive meaningful GMV quickly.
Within 4 months, Mylee generated £390K in direct GMV on TikTok Shop, with £207K coming directly from affiliate content. Over 35,000 items were sold, and the affiliate network continues to grow and produce content daily.
The affiliate-first approach proved that creator-powered content is the most scalable way to drive consistent sales in the UK beauty market on TikTok Shop.
Book a free strategy call and we'll show you exactly how we'd scale your brand.