Divi

The Challenge

Divi had built a strong DTC brand with significant social media following and awareness, but they hadn't tapped into TikTok Shop as a revenue channel. They needed a partner who could build the infrastructure from scratch — shop setup, affiliate programme, creator network, and content engine — while maintaining their premium brand positioning.

Our Approach

• Full shop setup and optimisation — Product listings, pricing strategy, and storefront designed to convert TikTok's audience
• Creator-powered affiliate flywheel — We recruited and onboarded thousands of affiliates, creating a self-sustaining content engine that drove daily organic reach
• Strategic creator partnerships — Targeted high-impact collaborations with beauty and haircare creators to build credibility and drive volume
• Content velocity at scale — Enabled a continuous stream of authentic, creator-generated content that kept Divi trending in the haircare category
• Data-driven optimisation — Continuously analysed which creators, content formats, and products were driving the highest ROI and doubled down

The Results

Within 9 months, Divi became one of the top-performing haircare brands on TikTok Shop. The affiliate flywheel we built generates consistent daily revenue through organic creator content, while strategic partnerships continue to drive spikes in visibility and sales.

The TikTok Shop channel now operates as a significant revenue stream alongside their existing DTC business, with strong month-over-month growth trajectory.

What Divi Says

“Social Tale helped us unlock the real potential of TikTok Shop — scaling our sales through smart affiliate outreach and top-tier creator partnerships.”

— Lauren Bonfig, Sr. Brand Marketing, Divi