Divi. $4.7M GMV on TikTok Shop.
Built from launch to a category leader in nine months through creator velocity, affiliate scale, and end-to-end operations — and still scaling today.
Strong brand.
Zero shop presence.
Divi came to us with strong brand awareness and a loyal customer base — but no TikTok Shop presence at all. The infrastructure had to be built from scratch: shop setup, an affiliate programme, a creator network, and a content engine.
And it all had to happen without compromising the premium brand positioning Divi had worked hard to build.
The system
behind the numbers
One team running all the levers together — commerce operations, affiliate, ads, LIVE, and organic — so each compounds the others.
- Full shop setup and optimisation — listings, offers, and storefront built to convert TikTok's audience
- A creator-powered affiliate flywheel, recruiting and onboarding affiliates into a self-sustaining content engine
- Strategic partnerships with beauty and haircare creators to build credibility and drive volume
- Content velocity at scale — a continuous stream of authentic creator content keeping Divi visible in the category
- Paid amplification behind proven creator winners, not polished brand ads
- Data-driven optimisation — doubling down on the creators, formats, and products driving the highest return
Social Tale helped us unlock the real potential of TikTok Shop, scaling our sales through smart affiliate outreach and top-tier creator partnerships. They move fast, know what works, and truly feel like an extension of our team.Lauren Bonfig · Sr. Brand Marketing, Divi Scalp & Hair Health
Ready to be our
next case study?
Here's exactly what happens when you apply. No pressure, no sales script.
Apply
A 2-minute application. Every brand is reviewed personally, not by a bot.
Strategy call
Within 48 hours you speak directly with Ashley or the senior team.
Launch plan
If we're a fit, you get a custom 90-day roadmap for your shop.