Loop. $60K to $450K a month.
Loop Earplugs needed a partner to unlock TikTok Shop as a genuine revenue channel. Aggressive affiliate activation combined with a paid ads strategy grew monthly revenue from $60K to $450K: $1.1M in total GMV.
A channel stuck
below its potential.
Loop was already selling on TikTok Shop, but the channel was running well below what the brand was capable of. Monthly revenue sat at $60K while the audience and product-market fit pointed to much more.
Unlocking that gap meant treating TikTok Shop as its own commerce engine, not as another ad channel: creator velocity, structured commissions, and paid amplification working together.
The system
behind the numbers
Affiliate activation and paid media, run as one system instead of two separate line items.
- Aggressive affiliate activation: recruiting creators and getting them posting consistently
- Commission strategy structured to keep creators motivated and content flowing daily
- A paid ads strategy amplifying the creator content that was already proving itself organically
- Commerce operations keeping shop health, offers, and product pages working with the algorithm
- Continuous optimisation: doubling down on the creators and angles driving revenue
Monthly revenue grew from $60K to $450K. Performance continues to climb month over month.Jani Gysels · Loop Earplugs
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