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Case studies/Loop Earplugs
Consumer electronics

Loop. $60K to $450K a month.

Loop Earplugs needed a partner to unlock TikTok Shop as a genuine revenue channel. Aggressive affiliate activation combined with a paid ads strategy grew monthly revenue from $60K to $450K — $1.1M in total GMV.

Loop Earplugs in use
$1.1M
Total GMV
$60K
Monthly revenue at start
$450K
Monthly revenue at scale
The challenge

A channel stuck
below its potential.

Loop was already selling on TikTok Shop, but the channel was running well below what the brand was capable of. Monthly revenue sat at $60K while the audience and product-market fit pointed to much more.

Unlocking that gap meant treating TikTok Shop as its own commerce engine — creator velocity, structured commissions, and paid amplification working together — not as another ad channel.

What we did

The system
behind the numbers

Affiliate activation and paid media, run as one system instead of two separate line items.

  • Aggressive affiliate activation — recruiting creators and getting them posting consistently
  • Commission strategy structured to keep creators motivated and content flowing daily
  • A paid ads strategy amplifying the creator content that was already proving itself organically
  • Commerce operations keeping shop health, offers, and product pages working with the algorithm
  • Continuous optimisation — doubling down on the creators and angles driving revenue
Jani Gysels
Monthly revenue grew from $60K to $450K. Performance continues to climb month over month.
Jani Gysels · Loop Earplugs
TikTok Shop PartnerOfficial · US · UK · EU

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