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Case studies/PetLab Co.
Pet health & wellness

PetLab Co. LIVE selling at brand scale.

Pet products are made for LIVE — real animals, real reactions, real time. We run PetLab Co.'s TikTok Shop LIVE programme as a consistent selling channel, not an occasional event.

PetLab Co. logo
LIVE
Consistent selling channel
End-to-end
Planning, hosting, offers
Live
Ongoing programme
The challenge

Turning attention
into a channel.

PetLab Co. already had what every LIVE seller wants: products with visible results and an audience that loves watching them. What it needed was structure — a programme that turns that attention into predictable sales.

LIVE only compounds when it's consistent. One great session means nothing if the next one doesn't happen.

What we did

The system
behind the numbers

Consistency first — a LIVE cadence the audience can rely on, with every session engineered to convert.

  • A repeatable LIVE format built around real demonstration — pets, products, results
  • Offer mechanics tuned for LIVE — bundles and moments that reward watching
  • Host and content planning so every session has a reason to tune in
  • Affiliate and creator integration, extending each LIVE's reach beyond the brand account
  • Post-session analysis feeding the next run of show
TikTok Shop PartnerOfficial · US · UK · EU

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