Surreal. #1 cereal brand on TikTok Shop UK.
Cereal is bought on autopilot in supermarkets. We made it sell on TikTok, taking Surreal to the number one cereal brand position on TikTok Shop in the UK.
Breakfast is a
supermarket habit.
Cereal is one of the hardest categories to move online: a low-consideration staple people toss in a trolley without thinking. Nobody goes to TikTok to buy breakfast, so the demand has to be created in the feed itself.
That means content that makes people stop, an offer that makes trying easy, and shop operations that convert the moment of curiosity before it passes.
The system
behind the numbers
Creator velocity, affiliate scale, and shop operations working as one system, built to take the category's top spot.
- Affiliate recruitment at scale: a creator network posting consistently across the range
- Content velocity over polish: a continuous stream of authentic creator content
- Offers and listings built to make first-time trial an easy yes
- Commerce operations: shop health, offers, and product optimisation behind every push
- Doubling down on the creators, formats, and angles driving sales
Keep reading
Ready to be our
next case study?
Here's exactly what happens when you apply. No pressure, no sales script.
Apply
A 2-minute application. Every brand is reviewed personally, not by a bot.
Strategy call
Within 48 hours you speak directly with Ashley or the senior team.
Launch plan
If we're a fit, you get a custom 90-day roadmap for your shop.