TCL. LIVE shopping run as a channel.
Most brands treat TikTok LIVE as a stunt. For TCL — a global electronics brand — we run it as a structured revenue channel: planned, hosted, and optimised session after session.
Big brand.
New format.
TCL is one of the biggest electronics brands in the world — but LIVE shopping is a format with its own rules. Higher price points, considered purchases, and an audience that needs demonstration, not hype.
The job was to build a LIVE programme worthy of the brand: consistent, professionally run, and engineered to sell — not a one-off experiment.
The system
behind the numbers
A structured LIVE commerce programme — every session planned, produced and reviewed like the revenue channel it is.
- LIVE format and run-of-show built around demonstration — showing the product doing what it does best
- Offer and bundle strategy designed for LIVE urgency without eroding brand value
- Trained hosts and production standards that match a global consumer brand
- Session-by-session review — refining timing, pacing, offers and angles with every LIVE
- Shop operations behind the scenes so every LIVE lands on optimised listings
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