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Case studies/Primally Pure
Natural skincare

Primally Pure. End-to-end TikTok Shop management.

Primally Pure runs on our full system — all five pillars, one team. Commerce operations, affiliate, ads, LIVE and organic working together instead of in silos.

Primally Pure logo
5 pillars
One integrated system
End-to-end
Shop, creators, ads, LIVE
Live
Ongoing partnership
The challenge

A clean brand
in a loud category.

Natural skincare on TikTok Shop is crowded and loud — aggressive offers, bold claims, and a constant stream of lookalike products. Primally Pure's clean, considered positioning had to cut through without compromising itself.

That takes more than content. It takes the whole system working together — the right creators, the right offers, and shop operations that keep the algorithm on side.

What we did

The system
behind the numbers

The full Social Tale system — five pillars run by one dedicated pod, compounding month over month.

  • Commerce operations — listings, offers, and shop health managed continuously
  • Affiliate programme built around creators who genuinely fit the brand
  • Paid amplification behind proven creator winners, not polished brand ads
  • LIVE and organic content keeping the brand present and shoppable
  • Monthly planning and reporting — one team accountable for the whole number
TikTok Shop PartnerOfficial · US · UK · EU

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