TUSHY. $77K in one month.
TUSHY had viral views and almost no sales. In the 12 months before we started, the shop did $10.9K in total. We picked the hero products, backed them with creators and paid, and grew 295% in a single month: 7x the entire previous year.
Big views.
Tiny sales.
Views were never the problem. Converting them was. Across a full year, TikTok Shop did $10.9K GMV from 186 orders. The Fresh Bidet had 321K views and sold one unit.
There was no sustained ad spend, no promotions and no hero SKU. Attention was landing on the brand and leaving without buying.
The system
behind the numbers
Hero SKUs, creators and paid, run as one system.
- Focused the shop on hero products, led by the Arc toilet stool
- Put paid behind proven creator content, with stools running at around 2.4x ROI
- Ran a creator challenge: 259 videos, 2.4M views, $35.7K GMV
- Earned Verified Shop status and was selected for a TikTok Shop Power Hour
- $77.0K GMV in one month, up 295% month on month, from 2,100+ orders
- The halo: in one month, TikTok content drove $21,638 in off-site sales on top of $18,684 on TikTok Shop
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