Myla's Moss. #1 sea moss brand on TikTok Shop.
Myla's Moss needed to break through in the competitive supplements space. We drove 500% revenue growth and made them the #1 sea moss brand on TikTok Shop — 13.7K+ hero SKU sales in three months.
Breaking through
a crowded space.
Supplements is one of the loudest categories on TikTok Shop — crowded listings, aggressive offers, and creators promoting a dozen lookalike products. Myla's Moss needed to stand out and become the name buyers search for.
The path there was concentration: put the full weight of the creator engine behind a hero SKU, and let the momentum from that product lift the whole shop.
The system
behind the numbers
A hero-SKU strategy powered by the affiliate flywheel, with operations keeping the algorithm on side.
- Hero SKU focus — concentrating creator content and offers on the product with the clearest angle
- Affiliate recruitment in the health and wellness niche, briefed on what actually converts
- Commission strategy built to reward the creators driving repeatable sales
- Commerce operations — listings, offers, and shop health optimised for the category
- Scaling what worked — doubling down as the hero SKU picked up momentum
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next case study?
Here's exactly what happens when you apply. No pressure, no sales script.
Apply
A 2-minute application. Every brand is reviewed personally, not by a bot.
Strategy call
Within 48 hours you speak directly with Ashley or the senior team.
Launch plan
If we're a fit, you get a custom 90-day roadmap for your shop.